Mission & Values

We envision an economy where business is used as a force for positive impact. This economy is made up of a new kind of organisation, one that is purpose-led and creates value for all stakeholders, not solely shareholders.
 

As participants in this evolving economy, we believe we must embody the change we want to see. That business should be carried out with equal consideration for people and the planet. That through their products, services, operations, and profits, organisations should aim to do no harm and create benefit for all.
 

Achieving this requires recognising that we are interconnected, reliant on one another, and therefore accountable to each other and to future generations.

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We commit to follow the five principles of a purpose driven business developed by blueprint for better business as set out below:
 

1. Has a purpose which delivers long term sustainable performance

(1) Operates true to a purpose that serves society, respects the dignity of people and so generates a fair return for responsible investors.

(2) Enables and welcomes public scrutiny of the alignment between stated purpose and actual performance.
 

2. Honest and fair with customers and suppliers

(1) Seeks to build lasting relationships with customers and suppliers.

(2) Deals honestly with customers, providing good and safe services.

(3) Treats suppliers fairly, pays promptly what it owes and expects its suppliers to do the same.

(4) Openly shares its knowledge to enable customers and suppliers to make better informed choices.

3. A responsible and responsive employer

(1) Treats everyone with dignity and provides fair pay for all.

(2) Enables and welcomes constructive dialogue about its behaviour in keeping true to its purpose.

(3) Fosters innovation, leadership and personal accountability.

(4) Protects and nurtures all who work for it to ensure people also learn, contribute and thrive.

4. A good citizen

(1) Considers each person affected by its decisions as if they were a member of each decision- maker’s own community.

(2) Seeks and provides access to opportunities for less privileged people.

(3) Makes a full and fair contribution to society by structuring its business and operations to pay promptly all taxes that are properly due.

(4) We pledge to donate more than 20% of our annual profits to charitable causes each year.

5. A guardian for future generations

(1) Honours its duty to protect the natural world and conserve finite resources.

(2) Contributes knowledge and experience to promote better regulation for the benefit of society as a whole rather than protecting self- interest.

(3) Invests in developing skills, knowledge and understanding in wider society to encourage informed citizenship.

As a business we:

• declare a climate, ecological & planetary emergency.

• commit to tell the truth on the climate, ecological and planetary emergency, and to inspire urgent action and debate.

• celebrate and support all the companies who declare and want to inspire others on this path.

• use our influence to engage school and business leaders who want to understand what it means to declare and we challenge them to set their own targets and actions.

• position ourselves as challengers and urge faster action than the Paris agreement.

• UN Sustainable Development Goals

• As a company we are fully committed to supporting all UN SDG’s and actively advocate for others to also take action.

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Human Rights and Modern Slavery

 

We’re committed to respecting and upholding internationally recognised human rights. We also strongly promote the UN Global Compact and Sustainable Development Goals.